Baby Björn is a family owned, founded in 1961 in Sweden. Right from the begining, Baby Björn’s purpose has been to simplify everyday activities for growing families by creating innovative products for children up to the age of three. Baby Bjorn products are now used internationally by millions of families, and all of them have the same goal: happy, safe children. The enthusiastic response Baby Bjorn products have received from these families all over the world inspires them to develop safe and attractive, superior quality products. When Baby Bjorn developes products, they always try to be both creative and aware of children’s and parents’ needs. Baby Bjorn aims to identify those little everyday problems and then to come up with ingenious solutions to them. Parents should feel confident in their choice of a functional product that is safe for their child. This is why they take responsibility for every step of our development process and have adopted a long term approach towards constantly improving and renewing our product range.